Lesson 1- The World’s Most Effective Marketing Strategy
It’s painful when you discover that what was once a challenge....
...could’ve been solved with an incredibly simple solution.
This formula is known to top personal trainers.
Even top Fortune 500 company’s know it very well.
Apple.
Microsoft.
Amazon.
And the leader of this formula- Proctor & Gamble.
This is exactly how they make their fortunes..
...have happily paying customers..
...and offer services and products that people love.
Amazon used it to build $100’s of millions of dollars each year.
They even took the formula and tweaked it so the millions they make is completely passive income.
How about having $100,000,000 of passive income?
Let’s start with getting your first $100 of monthly passive income.
How would that feel?
This will come in the form of what you later learn about called monthly recurring income.
What Apple, Microsoft, and even top trainers and coaches know is that the online marketplace is huge.
It’s bigger than the in-person (brick and mortar) market because of the principles of leverage and passive business models.
We will talk more about income models in LESSON 3 and teach you exactly how to set them up.
What you must know first before any money comes to your business is the most effective marketing strategy.
This strategy is timeless.
Which means once you know it, you can use it forever to build any business anywhere.
It takes three ingredients for it to work.
You must, must, must know the following ingredients:
1.) Who
2.) What
3.) How
I told you this was simple.....
..BUT...
Simple doesn’t = easy.
This formula is what I call the Trifecta Model of Business:
WHO are you serving + WHAT deep problem do they have + HOW will you solve this problem?
You can literally take this formula and test if your new yoga class, your new coaching service, your new product or ebook will sell.
Because you’re getting outside of your thoughts, and going to the market to test if they want it.
One of the worst strategies is to think your product or service is great...
..and not test it against what your target market, target clients thinks.
Here are some examples of this formula in action:
Ex. Amazon
“Amazon helps online shoppers WHO want low cost, fast, reliable door-to-door shipping and access to online media (WHAT ) by subscribing to Amazon Prime (HOW)”.
Ex. Online or In-Person Coaching
“I help amateur trail runners who use Strava who want to avoid ankle and back injuries from running with my 90 Day Safe Legs Clinic”.
Ex. Online or In-Person Programs
“I help parents with kids that have dyspraxia learn exactly how to feed their kids to eliminate their children’s physical and mental pain with my Dyspraxia Diet Program.”
This is how you test whether you should invest in your business idea or not.
This is how you create low maintenance, passive income.
This is how you market your products and services anywhere...
...just like top trainers and coaches, Apple, Amazon’s and others.
LESSON ACTION STEPS:
1.) Write down your target market (client).
2.) Write down what their problem is that they want solved (address their DEEP problem. This is what people want solved.
3.) Create an efficient solution to their problem.
4.) Pitch it to them.
How do you pitch it?
Choose the network your target client or market uses the most:
-Facebook?
-Instagram?
-LinkedIn?
-YouTube?
-Community websites?
OR-
Get a small group of people together.......
And then connect with them, like the genuine trainer you are, and offer your solution to them.
Start working on this now.
In LESSON 5, we will talk about how to uncover the DEEP problem your market will gladly pay for and are dying to have access to.
Later in the series, I will show you how to put this material together that is covered over the next five lessons.
Last step- email us at the NCEP your action steps from this lesson so we can review them and share feedback.
Send them to this address- nceponlinetrainer.com
Up next for LESSON 2, I will teach you the most efficient system to get 10X more free time, so you can invest in yourself, your ideas, and your family time.
