This week Mike DeMora explores the idea that every coach needs a coach. Just because you have reached a certain level, doesn't mean you are done climbing. if we tell people that they need a coach/trainer to get better, why aren't more trainers using their own advice and seeking experts that can...

This week Mike DeMora talks to us about growing the number of PT clients. After a client has committed to working with you, you must over deliver in every aspect of their training. After 1 month of working with someone, they should be throwing referrals at you.

This week Mike DeMora talks to us about Accountability. After a client has committed to working with you, you must hold them accountable for their actions IF you are going to be accountable for them hitting their goals.

This week Mike DeMora talks to us about Work Ethic. It seems like it has been something lost in these new trainers. In the age of get-rich-quick and Crypto Millionaires coming out of the dark, people have forgotten that you need to put your time in and earn your way to the top!

This week Mike DeMora takes an inside look at how a trainer actually gets a client. These are real life examples, setting real life expectations of revenue and how much work you will need to put in to be successful as a personal trainer inside a health club. We aren't going to powder coat the...

Now that you have gotten certified, you have gotten hired at the local health club, how do you get clients? It is a numbers game. The first thing you must realize is that there is no such thing as failure. A person saying NO means you are just that much closer to someone saying YES. Each and...

What should a person expect after they get certified as a personal trainer? I get that question so often because so many trainers are being misled by folks wanting to capitalize on them. The ugly truth is that most trainers don't make it. Although I wish that wasn't the case, that is not the...

Last week we talked about the importance of doing the Health History in person to create a special relationship with your client. Now that you have completed the Health History, now what? Now you must assess the individual. It is like they have just purchased a suit. Now you must tailor that suit...

The most important decision anyone can make about their health is what they put on the end of their fork! Food is so powerful in its ability to heal, protect and even cure disease when one makes the right choices. Unfortunately, it is the leading cause of all diseases if one makes the wrong...